Sell your Rolex
Day-Date
The “President” — Rolex’s flagship in solid gold or platinum. Always in precious metal, the Day-Date carries the highest intrinsic floor of any Rolex line.
Typical Canadian offer (CAD)
$18,000 – $120,000
What your Day-Date is really worth
Made only in 18k gold or platinum, the Day-Date 36 and 40 (“President”) hold a high precious-metal floor before any collectibility premium. Factory diamond dials, hardstone dials, and platinum 228206 references reach deep into five and six figures.
Quick answer
A Rolex Day-Date is typically worth between $18,000 and $120,000 CAD on the Canadian secondary market, depending on the reference, condition, and whether you have box and papers. References like 228238, 128238, 228206 and 18238 sit at the higher end. Submit your details for a free, specific valuation.
In-demand references
Known to collectors as the The President.
What affects your offer
- Reference & year — exact ref number and production era.
- Condition — unworn commands a premium; service-needed is still welcome.
- Box & papers — a full set adds value, but isn’t required.
- Originality — original dial, bezel and bracelet matter most.
Start your free offer
What’s your Day-Date worth?
Two minutes now, a real offer in hours. Free insured pickup across Canada — no obligation, no fees.
- Researched by a real Rolex specialist
- Your details stay private — Canada only
- Zero commitment to sell, ever
Other Rolex models we buy
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Day-Date · good questions
Selling your Day-Date
How much is a Rolex Day-Date worth in Canada?+
A Rolex Day-Date is typically worth between $18,000 and $120,000 CAD on the Canadian secondary market, depending on the reference, condition, and whether you have box and papers. References like 228238, 128238, 228206 and 18238 sit at the higher end. Submit your details for a free, specific valuation.
Can I sell my Day-Date without box and papers?+
Yes. A full set adds value, but We Buy Your Watch buys Day-Date watches with papers only, box only, or watch-only every week. Tell us exactly what you have and we factor it into a fair, transparent offer — no penalty for an honest, watch-only sale.
Which Day-Date references are most in demand?+
For the Day-Date, the most sought-after references include 228238, 128238, 228206, 18238 and 118238. Collector nicknames such as The President signal especially strong demand. Condition and originality of dial, bezel and bracelet have the biggest impact on your final offer.
How do I sell my Rolex Day-Date in Canada?+
Submit the model, condition and completeness in our form for a researched offer within hours. If you accept, we arrange free fully-insured pickup anywhere in Canada, authenticate the watch in-house, and pay you the same day by e-Transfer, wire or certified cheque.
Last updated June 2026.