Free, fully-insured courier pickup anywhere in Canada — paid the day we authenticate.
We Buy Your Watch
Canada’s trusted Rolex buyer · 12,000+ sellers since 2009

Sell your for what it’s truly worth.

Skip the lowball pawn shops and the risk of selling to strangers. We Buy Your Watch is Canada’s private concierge desk for Rolex owners — expert valuation in hours, fully-insured courier pickup nationwide, and payment the moment your watch is authenticated.

No fees, ever Up to $1,000,000 insured Paid same day
Today’s desk Live
Rolex Cosmograph Daytona in yellow gold

Cosmograph Daytona

18k Yellow Gold · ref. 116508

Live offer range (CAD) Authenticated in 24h

$44,500 – $49,200

Value my Rolex →

Shipped & insured with

UPS FedEx Accredited by the Better Business Bureau Lloyd’s-backed coverage Lloyd’s-backed coverage

Why owners choose us

The careful way to turn a Rolex into cash.

Selling a luxury watch shouldn’t feel like a gamble. Every step is built to protect your watch, your privacy, and your payout — wherever you are in Canada.

Authenticated by real watchmakers

Your Rolex is examined in-house by certified specialists — movement, bezel, serial and provenance. No anonymous middlemen, no guessing. The number we quote is the number you’re paid.

A watchmaker inspecting a Rolex

Paid the same day

Interac e-Transfer, wire, or certified cheque the moment authentication clears — usually within 24 hours.

Up to $1,000,000 insured

Door-to-door Lloyd’s-backed coverage on every Canadian shipment. Your watch is protected end to end.

Zero obligation, zero pressure

Don’t love the offer? Keep your watch — we ship it back, fully insured, on us. No fees, no hard sell.

Discreet & private

No public listings, no tyre-kickers messaging you at midnight. One private Canadian desk, start to finish.

0h

Average time to a firm offer

$0M+

Paid out to Canadian owners

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Average rating · 1,800+ reviews

$0

In fees or commissions — always

From drawer to deposit

Three steps. Often one day.

01

Tell us about your Rolex

Share the model, condition, and whether you have box and papers. Our specialists return a real, researched offer range — not an algorithm’s wild guess.

02

Ship it fully insured — free

We send a prepaid, insured label or arrange a courier pickup at your home or office, anywhere in Canada. Your watch is covered for its full value, every mile.

03

Get paid the same day

We authenticate, confirm your offer, and send payment by e-Transfer, wire, or certified cheque — typically within 24 hours of arrival.

What we buy

Every reference. Every condition.

Sport, dress, gold or steel — vintage to current production. Tap any model for live Canadian offer ranges, or start your valuation below.

Coast to coast

We pay top dollar for Rolex across Canada.

From the Greater Toronto Area to Metro Vancouver and every city in between, We Buy Your Watch buys Rolex watches with free insured pickup — no need to walk into a store or ship to the United States.

Browse all cities

In their words

People part with a watch once. They remember how it felt.

4.9 / 5 across 1,800+ verified sales

“I expected the usual lowball. The offer was higher than two Toronto dealers and the money hit my account the next morning. Genuinely effortless.”

Marcus T.

Sold a GMT-Master II · Toronto

“The insured pickup put me at ease — this was my father’s Datejust. They treated it with the respect it deserved.”

Elena R.

Sold a Datejust 36 · Vancouver

“Sent photos at lunch, had a firm range by dinner, courier came the next day, paid 24 hours later. No fees, no nonsense. Already referred two friends.”

David K.

Sold a Cosmograph Daytona · Mississauga

Start your free offer

Find out what your Rolex is worth today.

Two minutes now, a real offer in hours. No obligation, no fees — and if you’d rather keep it, we ship it back insured, on us.

  • Researched by a real Rolex specialist
  • Your details stay private — Canada only
  • Zero commitment to sell, ever
4.9 / 5 · 1,800+ verified Canadian sales
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By submitting you agree to be contacted about your valuation. We never share your information.

Good questions

Everything you’re wondering.

How fast will I get a real offer for my Rolex? +

Most Canadian owners receive a researched offer range within a few hours, and always within one business day. Once your Rolex arrives at our desk and clears authentication, payment by Interac e-Transfer, wire, or certified cheque usually follows the same day.

Is shipping really insured — and free — across Canada? +

Yes. We provide a prepaid, fully-insured label or arrange a courier pickup anywhere in Canada, with coverage up to $1,000,000 CAD. You pay nothing, and your watch is protected for its full value from your door to our vault.

Do I need the box and papers to sell my Rolex? +

No. A full set — box and papers — can increase value, but we buy Rolex watches with papers only, box only, or watch-only every day. Tell us exactly what you have in the form and we quote accordingly, with no penalty for honesty.

What if I don’t accept the final offer? +

There is zero obligation. If you’d rather keep your Rolex, we ship it straight back to you, fully insured, at our expense. No fees, no restocking charge, and no pressure — you only sell if the number works for you.

Do you buy Rolex watches that need service or have damage? +

Yes. We buy Rolex watches in every condition — unworn, lightly worn, well-loved, and even watches that need service, have scratches, or are missing parts. Describe the condition honestly and our specialists factor it into a fair, transparent offer.

Which watches do you buy besides Rolex? +

Rolex is our specialty, but we also make strong offers on Audemars Piguet, Patek Philippe, Vacheron Constantin, Omega, Cartier, and other fine timepieces. Choose “Another brand” in the form and a specialist will take a look.

Last updated June 2026.

Your Rolex is sitting in a drawer.
Let it work for you.

Get a real, no-obligation offer from a Canadian desk that actually knows your watch.

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